Skype Journal Test

Friday, October 3, 2008

Mobivox leaves freemium services behind

So your free users never become paying customers? What should a smart business do? Fire the freeloaders! Refocus on the profitable customers.

Mobivox did exactly that this week. After studying user behavior, data showed conversion from free-to-fee was near zero, and nothing would change that. Mobivox will devote the freed up resources to enhancing services for its commercial clients and to building up its Mobivox PL voice application platform.

Kudos to Mobivox's new management for an adult decision. 

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