Skype Journal Test

Wednesday, October 1, 2008

eBay publicist kills a meme

Does eBay's new Browser Highlighter bring us one step closer to true Skype integration?

Here's a tweet from an eBay publicist, Richard Brewer-Hay, auto-sent from their new new-media aggregator and PR coverage home page. The eBay Ink blog sucks up feeds from eBay and subsidiary blogs, and seems to be a well designed and executed system while suffering from a corporate, inauthentic voice.

And the answer is: No.

When eBay offers IVR (voice menus) and Skype CRM (sales and contact management) for sellers that are: 

  1. Turn-key (zero install)
  2. Simple (15 minute setup)
  3. Hosted (download-free) Skype )
  4. Multiple seller brands per Skype account (you don't offer the same customer experience for your auto and your motorcycle customers),
  5. Automatically adding callers to your contact list in appropriate contact groups (so your motorcycle customers are all together),
  6. Playing music/message on hold including eBay API data driven text-to-speech messaging (4 minutes until the auction closes),
  7. Customer experiences so over-the-top fantastic that you'd rush to shop by voice or video call; not wading through web pages,

Then you'll be on the way to integration.

Including the Skype toolbar's Skype linkification feature in another toolbar is fine. Support your siblings. But it is the least -- the very least -- eBay can do to embrace bringing eBay buyers and sellers to Skype and Skypers to eBay. 

Skype me, Richard, when eBay names a "VP for Skype Service Integration at eBay" for the first time. That will be a serious step toward Skype integration at eBay.

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2 Comments:

At October 1, 2008 at 11:39 AM , Anonymous Sue @ TameBay said...

when eBay names a "VP for Skype Service Integration at eBay"
I think you should get the job.

 
At October 1, 2008 at 11:08 PM , Anonymous Henrietta said...

I don't think that is fair to Richard at all. It is not auto sent, he uses his very own sausage fingers to tweet.

eBay offered Skype to sellers in the past, (when they first bought it,) who were less than thrilled at the prospect of being telephoned 24/7. Most of us are in e-sales so that we don't have to deal with the numptys face to face as it were.

Don't hold your breath waiting for a call from eBay they are spending all their energies hiding their buyers identity from all the bad sellers.
I wonder if there is a research team working on concealing buyers delivery addresses from sellers too, so the buyers will feel safer and more comfortable? Wouldn't surprise me.

 

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